eCommerce in one place w/ assembly

eCommerce growth platform powered by software, community, and data

Our story

eCommerce is getting more complicated.

Discovery is Difficult.

There are more than 80 ecommerce software categories for merchants to sift through, leaving it difficult to understand which solutions are right for your business.


Optimizing is Hard.

Most teams are small, and with ecommerce changing every day, merchants don't have the bandwidth to teach themselves the latest strategies in order to stay ahead.


We’ve helped 1M+ brands and have millions more to go

merchants served
countries served
GMV connected
ad spend visibility

We’re moving as fast as
our merchants

How E-Commerce is Unlocking the Inner-Entrepreneur

September 13, 2021

Sandeep Kella is the Co-Founder and CEO of Assembly, with vast expertise on SaaS tools geared for starting, growing and running Shopify, Amazon and e-commerce storefronts.

Build a Compelling Enterprise SaaS Play

September 13, 2021

Recent ecommerce growth has (re)introduced many SaaS founders and investors to the major differences associated with running a business that offers physical products. On this week’s podcast, I talk with ecommerce expert and Co-founder of Assembly, Adam Crawshaw, about the strategies they use to build net dollar retention and make Assembly an ecommerce powerhouse.

Elevate Your Journey with Helium 10

September 13, 2021

Helium 10 created a short docuseries highlighting different Amazon sellers and their e-commerce entrepreneurial journeys. We catch the highs, the lows, the lessons, and the growth that comes from taking yourself and your business to the next level. Season 1 of Elevate premiers here and on Helium 10’s YouTube channel, so stay tuned for new episodes and other surprises all summer long.

Experts Reveal 5 Key Trends in E-commerce

August 10, 2021

In light of Apple and Google privacy changes, Raj Nijjer, CMO of Refersion speaks to the importance of first party tracking and data.

Refersion’s Reimagining of Affiliate Marketing

July 20, 2021

Refersion’s COO Shibo Xu explains their new kind of influencer and affiliate implementation and tracking system that solves the long-standing challenges brands face with affiliate marketing

Media: The Next M&A Craze for SaaS Companies

March 25, 2021

Up to now, media and software were separated. Sandeep Kella predicts this is changing fast as SaaS companies look to get closer to their customers.

How Technology Is Allowing Us to Be Kids Again

March 25, 2021

The beauty of technology isn’t that it removes risk entirely — rather, it makes risk less daunting and, thus, business more accessible to all.

Assembly Shares Roadmap with Business Insider

March 3, 2021

From SaaS, to building online communities, Assembly is growing into the one-stop shop for ecommerce merchants in every part of their journey.

Retail Brew Community Interview with Raj Nijjer

February 24, 2021

Retail Brew’s quick interview of Refersion CMO Raj Nijjer, where he explains why “your best customers as your influencers and ambassadors!”

Helium 10 Launches Industry-First Alibaba Partnership

February 21, 2021

Helium 10 launched industry-first partnership with Alibaba to bring demand estimates and product supply into the same user experience.

Assembly's Growth Captured in Tech Crunch Feature

February 1, 2021

Assembly featured by Techcrunch as a company with unicorn potential, driven through the combination of software with community.

Prestozon Joins Assembly's Growing Software Suite

September 30, 2020

Assembly acquired Prestozon to help bring best-in-class advertising automation to merchants through the Helium 10 dashboard experience.

Refersion Joins Assembly's Growing Software Suite

July 27, 2020

Assembly continues to expand its offering, adding the leading ambassador discovery and attribution platform, Refersion, to its software suite.

Assembly Raises Growth Capital from PSG Equity

May 19, 2020

Assembly received a significant investment from PSG Equity to help fuel its efforts in building and acquiring ecommerce software companies.

E-commerce software start-up Assembly just became a unicorn thanks to an investment from private equity giant Advent

The round was led by a "signicant" investment from private equity rm Advent International.